Staff Bios

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Dale Arens
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Dale Arens

Title/Position
Trademark Licensing Director
Dale is currently the Trademark Licensing Director at The University of Iowa, a position that he has held since 2002. Previously Dale directed The University of Iowa Athletics Department Merchandising Program from 1986 to 2002. Combined he has a diverse thirty plus years of experience in the collegiate licensed products industry as a buyer, seller, marketer, and licensor of college licensed products. Dale is an active member of the International Collegiate Licensing Association where he is a past-president, two term board member, and 2013 Hall of Fame inductee.
Kirk Peters
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Kirk Peters

Title/Position
Trademark Licensing Assistant Director
Kirk is the Assistant Trademark Licensing Director for the University of Iowa. Kirk is new to the Trademark Licensing office but has 19 plus years of experience with the University of Iowa. Kirk previously worked for the Iowa Hawk Shop and University Bookstore for 19 years, serving in a number of capacities, most recently as Store Director. He also has experience buying and selling collegiate licensed products and extensive experience with event operations.
Max Beckman
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Max Beckman

Title/Position
Intern
Max is a Sophomore at the University of Iowa pursuing a double major in Sports and Recreation Management and Finance. He began working for The University of Iowa Trademark Licensing Program and the University of Iowa Athletics Hall of Fame & Museum in August of 2022. Outside of work, Max enjoys working out, skiing, and is a manager for Iowa Baseball. Max anticipates graduating in 2026.
Laney Fitzpatrick
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Laney Fitzpatrick

Title/Position
Intern
Laney will be a first-year graduate student in the University of Iowa's Sport and Recreation Management Master's Program after receiving her undergraduate degree in the same field. She began working for The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame & Museum in May of 2024. Laney is a former member of the University of Iowa Track & Field team. She also interns with the University of Iowa Women's Basketball team. She is originally from Davenport, Iowa. In her free time, she enjoys golfing, spending time with friends and family, and cheering on the Hawkeyes.
Madison Hatfield
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Madison Hatfield

Title/Position
Intern
Madison is a Junior at the University of Iowa. She is pursuing a major in Marketing with a minor in Sport and Recreation Management and a certificate in Sustainability. She began working for The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame & Museum in November of 2022. Outside of work, she is a member of the Hawkeye Sports Business Association and of the University of Iowa Club Softball Team. Madison is originally from West Branch, Iowa, and enjoys traveling, watching sports, and cheering on the Hawks. She anticipates graduating in the spring of 2025.
Brooke Healey
Brooke

Brooke Healey

Title/Position
Intern
Brooke is a Junior at the University of Iowa majoring in Marketing and minoring in Sport and Recreation Management. She began working for The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame & Museum in March of 2024. Brooke is a member of the American Marketing Association, the University of Iowa Club Soccer Team, and she is a Marketing Institute Scholar. In her free time, Brooke enjoys playing sports, reading, and watching movies. She anticipates graduation in the Spring of 2025.
Madisen Jackson
MJ3

Madisen Jackson

Title/Position
Intern
Madisen is a Sophomore at the University of Iowa. She is pursuing a double major in Finance and Accounting at the Tippie College of business. She began working for The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame & Museum in October of 2023. Madisen is from Altoona, Iowa. Outside of work, Madisen enjoys spending time with friends and family, lifting, and participating in extracurriculars on campus. Madisen anticipates graduating in the fall of 2025.
Austin McLellan
Austin M

Austin McLellan

Title/Position
Law Intern
Austin is a second-year law student at the University of Iowa College of Law and has a passion for the intersection of the world of sports and law. He is a current representative for the University of Iowa Graduate and Professional Student Government and wants to be a sport team’s in-house counsel after graduation. Outside of school, he loves golfing, photography, working out, and going to any and all Hawkeye games. Originally from Vacaville, California, he is a graduate of Cal Poly San Luis Obispo.
Madison Pronek
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Madison Pronek

Title/Position
Intern
Madison is a Junior at The University of Iowa pursuing a Sport and Recreation Management major with a certificate in Athletics/Activities Administration. She began working for The University of Iowa Trademark Licensing Program and the Iowa Athletics Hall of Fame & Museum in October of 2023. She is from Chicago, Illinois. Outside of work, Madison is a member of The University of Iowa Club Softball team and Hawkeye Sports Business Association. She anticipates graduating in the Spring of 2025.
Sydney Smock
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Sydney Smock

Title/Position
Intern
Sydney is a Sophomore at the University of Iowa. She is pursuing a degree in Social Work. She began working for The University of Iowa Trademark Licensing Program and The Iowa Athletics Hall of Fame & Museum in September 2022. Sydney is from Coggon, Iowa. In her free time, Sydney enjoys hanging out with friends and family, watching movies, and cheering on the Hawkeyes. She anticipates graduating in the Spring of 2026.
Alex Tuttle
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Alex Tuttle

Title/Position
Intern
Alex is a Senior at the University of Iowa majoring in Sport and Recreation Management. He began working for The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame and Museum in January of 2023. Alex enjoys officiating basketball and soccer, playing tennis and golf, and watching sports.