Dale is currently the Trademark Licensing Director at The University of Iowa, a position that he has held since 2002. Previously Dale directed The University of Iowa Athletics Department Merchandising Program from 1986 to 2002. Combined he has a diverse thirty plus years of experience in the collegiate licensed products industry as a buyer, seller, marketer, and licensor of college licensed products. Dale is an active member of the International Collegiate Licensing Association where he is a past-president, two term board member, and 2013 Hall of Fame inductee.

Kirk is the Assistant Trademark Licensing Director for the University of Iowa. Kirk started his career at the University of Iowa in 2002 working within the Iowa Hawk Shop and University Bookstore for 19 years. Kirk served in a number of capacities, including Buying Manager and most recently as Store Director. He has experience buying and selling collegiate licensed products and extensive experience with event operations. Kirk joined the Trademark Licensing office in 2022.

Max is a Sophomore at the University of Iowa pursuing a double major in Sports and Recreation Management and Finance. He began working for The University of Iowa Trademark Licensing Program and the University of Iowa Athletics Hall of Fame & Museum in August of 2022. Outside of work, Max enjoys working out, skiing, and is a manager for Iowa Baseball. Max anticipates graduating in 2026.

Keaton is a sophomore at the University of Iowa, pursuing a degree in Accounting with pursuit of a CPA. Keaton hails from Indianapolis, Indiana and began working for The University of Iowa Trademark Licensing Program and Iowa Athletics Hall of Fame & Museum in the fall of 2023. In his spare time he likes to stay active and spend time with close friends and family. Keaton plans on graduating Spring of 2028.

Malaina is a first-year student at the University of Iowa. She is majoring English on the Pre-Law track. Malaina began working for The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame & Museum in October of 2024. Outside of work, Malaina enjoys spending time with family and friends, being outside, participating in campus extracurriculars and watching basketball - especially Iowa Women's Basketball and the WNBA. Malaina anticipates graduating in Spring of 2027.

Sonja is a senior at The University of Iowa. She is double majoring in Journalism and Political Science. She began working for The University of Iowa Trademark and Licensing Program and The University of Iowa Athletics Hall of Fame and Museum in August of 2024. Sonja is from San Diego, California. Outside of work, she enjoys spending time outdoors and traveling with friends and family. Sonja anticipates graduating in the Fall of 2025.

Madison is a Junior at the University of Iowa. She is pursuing a major in Marketing with a minor in Sport and Recreation Management and a certificate in Sustainability. She began working for The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame & Museum in November of 2022. Outside of work, she is a member of the Hawkeye Sports Business Association and of the University of Iowa Club Softball Team. Madison is originally from West Branch, Iowa, and enjoys traveling, watching sports, and cheering on the Hawks. She anticipates graduating in the spring of 2025.

Marcus is a Junior at the University of Iowa. He is double majoring in Finance and Sport and Recreation Management. He began working for The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame and Museum in January of 2025. Marcus is from Cedar Rapids, Iowa. In his free time, Marcus enjoys watching and playing sports, hanging out with friends and family, and cheering on the Hawkeyes. Marcus anticipates graduating in the Spring of 2026.

Sydney is a junior at the University of Iowa pursuing a double major in Psychology and Sociology. She began working for the University of Iowa Trademark Licensing Program and the The Iowa Athletics Hall of Fame & Museum in September 2022. Sydney is from Coggon, Iowa. In her free time, Sydney enjoys hanging out with friends and family, reading, and cheering on the Hawkeyes. She anticipates graduating in the Winter of 2025.

Alex is a Senior at the University of Iowa majoring in Sport and Recreation Management. He began working for The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame and Museum in January of 2023. Alex enjoys officiating basketball and soccer, playing tennis and golf, and watching sports.