Staff Bios

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Dale Arens
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Dale Arens

Title/Position
Trademark Licensing Director
Dale is currently the Trademark Licensing Director at The University of Iowa, a position that he has held since 2002. Previously Dale directed The University of Iowa Athletics Department Merchandising Program from 1986 to 2002. Combined he has a diverse thirty plus years of experience in the collegiate licensed products industry as a buyer, seller, marketer, and licensor of college licensed products. Dale is an active member of the International Collegiate Licensing Association where he is a past-president, two term board member, and 2013 Hall of Fame inductee.

In addition to his Trademark Licensing duties, Dale is The University of Iowa Athletics Hall of Fame & Museum Director where he oversees the operations of this unique museum and events center that celebrates the rich heritage of The University of Iowa Athletics history. Dale is an active member of the International Sports Heritage Association, and is a past board member of the organization.

Dale is active in his community; he currently serves on the board of directors of the Iowa City Area Convention and Visitors Bureau. He and his wife have a son Luke, daughter-in-law Tracie, grandchildren Joshua and Ellianne, and daughter Kelsey and son-in-law Scott. A true Hawkeye family to the core, his wife holds a doctorate degree, his son, daughter-in-law, and daughter all hold master’s degrees from The University of Iowa.
Hannah Sieperda
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Hannah Sieperda

Title/Position
Trademark & Licensing Admin
Hannah is a senior at The University of Iowa. She is double majoring in English and Sport and Recreation Management. She started working with The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame & Museum in February of 2018. She also works for the Iowa Wrestling team as a manager and runs social media for the Iowa Wrestling Camps and the Hawkeye Wrestling Club. Hannah is from a small town in northwest Iowa called Rock Rapids. She enjoys reading, golfing, and playing with her beagle, Gil. Hannah will be graduating in the Spring of 2021.
Trent Schneider
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Trent Schneider

Trent recently received his Master’s Degree in Sport and Recreation Management at the University of Iowa in May of 2020. Prior to his studies at Iowa, he completed his undergraduate degree in Business Administration at Luther College in May of 2018 and was also a member of the men’s tennis team for the Norse. He started working at The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame & Museum in August of 2019. He also serves as an Assistant Men’s Tennis Coach at Coe College in Cedar Rapids, Iowa. Trent is a Coralville, Iowa native and enjoys playing tennis, watching sports, and cheering on the Hawkeyes.
Anna Thomas
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Anna Thomas

Anna is a junior at the University of Iowa from Morris, Illinois. She is pursuing an Accounting major with an International Business Certificate and anticipates graduating in the Spring of 2022. She began working for the Trademark Licensing Program and the Hall of Fame in January of 2020. Outside of work, she is an active member of Zeta Tau Alpha Fraternity, Tippie Business Honors Society, Women in Business, and the Accounting Club. She enjoys reading, playing intramural volleyball, hanging out with friends and family, and cheering on the Hawkeyes and New England Patriots in her free time.
Paul Eikenberry
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Paul Eikenberry

Paul is a sophomore at The University of Iowa pursuing a major in Management with a minor in Marketing within the Tippie College of Business. He began working for The University of Iowa Trademark Licensing Program at The University of Iowa Athletics Hall of Fame and Museum in January of 2020. On campus, Paul is an active member of the Tippie Judicial Board, Tippie Honor Society, Beta Gamma Sigma Honors Fraternity, and the Delta Sigma Pi Professional Business Fraternity. He is from Neola, Iowa and enjoys spending time with friends, walking his dogs, and cheering on the Hawkeyes. Paul anticipates graduating in the Spring of 2023.
Bryce Buhlman
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Bryce Buhlman

Bryce is a sophomore at the University of Iowa pursuing a major in Accounting within the Tippie College of Business with a minor in Communication. He began working for The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame & Museum in August of 2020. On campus, Bryce is an active member of the Accounting club, Tippie Students For Service Organization, and the UI Running Club. Bryce is from Evansdale, Iowa and enjoys exploring the outdoors, spending time with friends, and watching Hawkeye Athletics. He anticipates graduating in the Spring of 2023.
Thea Hahlen
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Thea Hahlen

Thea is a sophomore at the University of Iowa. She is pursuing a Marketing major within the Tippie College of Business with a minor in dance. She started working at The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame & Museum in November of 2020. Outside of the office, she is a brother of the Delta Sigma Pi Epsilon chapter. Thea is from Cedar Rapids, Iowa and enjoys cheering on the Iowa Hawkeyes, traveling with family, watching baseball, and running. She anticipates graduating in May 2023. 
Kyle Fischer
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Kyle Fischer

Kyle is a freshman at the University of Iowa from Elgin, Illinois. He is pursuing a Finance and Marketing major within the Tippie College of Business. He began working for The University of Iowa Trademark Licensing Program and The University of Iowa Athletics Hall of Fame & Museum in November of 2020. Outside of work, Kyle is involved in Delta Sigma Pi Epsilon Chapter and HawkTrade, a stock investment club. He enjoys playing baseball, basketball, and cheering on the Hawkeyes. Kyle anticipates graduating in the Spring of 2024.