When purchasing any University of Iowa product, always “Look for the Label…”

When people look at The University of Iowa trademarks, they do not just see logos. They see degrees, and instructors, Herky the Hawk, and legendary coaches, athletic events and the Old Capitol. To them, The University of Iowa trademarks represent the sums of many cherished memories, events, experiences and relationships associated with their beloved Iowa Hawkeyes and The University of Iowa.

In a sense, the University’s trademarks speak on the University’s behalf without saying a word. They represent who we are and what we stand for. They are a visual representation of the University’s reputation.

With the return of each school year and subsequent athletic seasons, concerns regarding unlicensed counterfeit merchandise returns. As an alum, fan, or supporter of The University of Iowa and Iowa Athletics, we need your help to eliminate any proliferation of unlicensed counterfeit merchandise. Always, “Look for the Label!”