The University of Iowa established an independent licensing program in 1981. The program’s mission is to promote and protect the wordmarks, trademarks, logos, and/or symbols associated with the University of Iowa. These symbols are a visual representation of the University of Iowa and are critically important that they be used in a consistent way. Proper and legal use of our trademarks protects the University’s image and distinguishes us from other institutions and entities. The licensing program also serves to generate royalty fees to support the University of Iowa Athletics Department by funding scholarships for male and female student-athletes.