Policy

At times a licensee may find it beneficial to vertically integrate its business. For these licensees who produce, market, and sell their own products to the retail marketplace, at the end of each quarter a royalty payment equal to the amount of twelve percent (12%) of the total retail price of Iowa goods sold is due to The University of Iowa Trademark Licensing Program.

If a vertically integrated licensee does not find it financially feasible to make royalty payments equal to the amount of 12% of the total retail price of Iowa goods sold then the licensee must set up a separate company such as a limited liability corporation (LLC). This company will serve as the retailer for the licensee. The licensee will then sell the Iowa products to the company and the company will sell the products to the marketplace. At the end of each quarter a royalty payment equal to the amount of 12% of the total wholesale cost is due to The University of Iowa Trademark Licensing Program from the licensee.